The role of the Moroccan National Tourist Office is to promote cultural and coastal resources, as well as developing select niche themes which place Morocco among the sought-after tourist destinations. MNTO's aim is to stimulate internal tourism and attract foreign tourists to Morocco through a new policy of sustainable management of the range of destinations, with a focus on anticipation and monitoring of demand. It is also a question of encouraging tourists to prolong their trip, visit several destinations and return to the country.